Business Economics
Business Economics provides students with an introduction to the key concepts of economics as it pertains to business—supply, demand, profit, costs, and markets—and differentiates microeconomics from macroeconomics. It discusses the American economy and the factors that influence the success of businesses and products. The course discusses the relationship of labor and business, then provides a broad overview of the global economy.
Students apply what they have learned in the course to the culminating project, forming consulting teams and vying for a long-term contract as management consultants to a major avocado grower and distributor. By applying basic concepts of business economics, groups learn to analyze relevant financial information in order to recommend strategies for increasing the company’s profitability. Teams present their strategic recommendations via a poster or PowerPoint presentation to their clients.
Finally, students get a chance to examine careers that require business economics knowledge.
This course is expected to take a total of 71 50-minute class periods.
Course Scope & Sequence
The Scope & Sequence lists the learning objectives for each lesson, providing you with an overview of what your students will learn during the course. You can use these learning objectives as a guide to determine how the course enables your students to reach the requisite goals set for them.
Lesson Descriptions
The Lesson Descriptions document includes a brief overview of every lesson in the course. This is the narrative companion to the course Scope & Sequence document.
Course Support
If you have questions about this course, need a hand with a particular lesson, or just have a great idea to share, please contact Kevin English directly at kenglish@naf.org. We are available to support you in teaching the course while also gathering feedback to improve the NAF curriculum.
Culminating Project Overview
In every NAF course, students complete a culminating project and present it in the final lesson. Download the Project Overview to learn the details about the culminating project for this course and to find out what advance preparation the project entails.
NAFTrack Certification Course Guide
NAFTrack Certification is a nationally recognized, standards-based set of tools developed by NAF to evaluate students’ readiness for college and career. By completing all NAFTrack Certification requirements, students demonstrate mastery of academic skills and career-related knowledge. The requirements are as follows: for each of four NAF courses, students complete all coursework, pass the end-of-course exam, and fulfill culminating project responsibilities, as evidenced by uploading key pieces of work.
Correlations to the Common Core State Standards
This document identifies which of the ELA and Math Common Core State Standards are met by each lesson in the course. You can use these correlations as an aid to preparing your students for college and careers.
We welcome questions and feedback about these course materials. For a prompt response, please email Kevin English directly at kenglish@naf.org.
The ZIP file below contains the current version of every file for this course. Be sure to download it before the start of each school year. If you just need a specific file or two, it's quicker to use the individual links listed on this page.
All Course Files (ZIP file)Overview
Course Planning Tools
Course Implementation Tools
NAFTrack Certification
Unit 1: Getting Started
Lesson 1: Course Introduction
This lesson uses a .mov file that must be unzipped and requires an up-to-date video player such as Windows Media Player or Apple's QuickTime Player to view. If you have difficulty playing this file, please consult the tech coordinator for your school.