Business in a Global Economy

Business in a Global Economy provides students with an understanding of how and why businesses choose to expand their operations into other countries. This course exposes students to the unique challenges facing firms doing business internationally—and to the potential opportunities and markets that are lost to firms that choose not to do business in the global marketplace. Building on concepts that were introduced in Principles of Finance, Business in a Global Economy broadens student understanding of how businesses operate and how they grow and thrive in our ever-changing world.

The course begins with an overview of globalization, including global factors compelling companies to expand into other markets in order to remain competitive. Students explore cultural, economic, and political differences that affect business operations and decision making. They then learn the fundamentals of international trade, investment, and finance, including the role of international financial institutions such as the World Trade Organization, the International Monetary Fund, and the World Bank. Students study the business strategies that enable companies to compete effectively in a global economy. Finally, students explore international business as a potential career.

Students apply what they have learned over the course to the culminating project, making a market-entry strategy recommendation for an automobile company looking to expand to the global marketplace. Working in strategy teams, students assess a specific country for the potential risks and benefits of doing business there. They then identify an appropriate target market in the country before recommending an appropriate marketing mix. Teams also identify potential ethical dilemmas the firm may encounter and recommend ways to address them. They present their market-entry strategy recommendations, along with a list of questions that must be answered before the expansion can proceed, in a PowerPoint presentation to a group of interested adults.

This course is expected to take a total of 74 50-minute class periods.

Course Scope & Sequence

The Scope & Sequence lists the learning objectives for each lesson, providing you with an overview of what your students will learn during the course. You can use these learning objectives as a guide to determine how the course enables your students to reach the requisite goals set for them.

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Lesson Descriptions

The Lesson Descriptions document includes a brief overview of every lesson in the course. This is the narrative companion to the course Scope & Sequence document.

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Course Support

If you have questions about this course, need a hand with a particular lesson, or just have a great idea to share, please contact Kevin English directly at kenglish@naf.org. We are available to support you in teaching the course while also gathering feedback to improve the NAF curriculum.

Culminating Project Overview

In every NAF course, students complete a culminating project and present it in the final lesson. Download the Project Overview to learn the details about the culminating project for this course and to find out what advance preparation the project entails.

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NAFTrack Certification Course Guide

NAFTrack Certification is a nationally recognized, standards-based set of tools developed by NAF to evaluate students’ readiness for college and career. By completing all NAFTrack Certification requirements, students demonstrate mastery of academic skills and career-related knowledge. The requirements are as follows: for each of four NAF courses, students complete all coursework, pass the end-of-course exam, and fulfill culminating project responsibilities, as evidenced by uploading key pieces of work.

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Correlations to the Common Core State Standards

This document identifies which of the ELA and Math Common Core State Standards are met by each lesson in the course. You can use these correlations as an aid to preparing your students for college and careers.

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We welcome questions and feedback about these course materials. For a prompt response, please email the NAF Instructional Managers directly at curriculum@naf.org.

The ZIP file below contains the current version of every file for this course. Be sure to download it before the start of each school year. If you just need a specific file or two, it's quicker to use the individual links listed on this page.

All Course Files (ZIP file)

Unit 1: Getting Started

Lesson 1: Course Introduction

This lesson uses a .mov file that must be unzipped and requires an up-to-date video player such as Windows Media Player or Apple's QuickTime Player to view. If you have difficulty playing this file, please consult the tech coordinator for your school.

Lesson 2: Globalization Overview

Unit 3: INTERNATIONAL TRADE AND INVESTMENT

Lesson 5: International Trade

Lesson 6: Foreign Direct Investment

Unit 4: INTERNATIONAL FINANCE

Lesson 7: Foreign Exchange and International Financial Markets

Lesson 8: The International Monetary System

Unit 5: COMPETING IN A GLOBAL MARKETPLACE

Lesson 9: International Business Strategy

Lesson 10: The Export Process

Lesson 11: Global Marketing

Lesson 12: Ethics in International Business

Unit 6: CAREERS IN INTERNATIONAL BUSINESS

Lesson 13: Working in International Business

Lesson 14: Project Presentation and Course Closure

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