Event Planning

In the Event Planning course, students learn about the process of professional event planning for the full range of event possibilities: special events and business events, sports events and entertainment/performing arts events. Students are introduced to all aspects of event planning, including aligning events with the client’s goals, sustainable event planning practices, facility selection and management, personnel management, audience management, budgeting, marketing, fundraising, and sponsorship. Students also consider the role of events in the larger context of communities and society. They realize how important events are to the health or revitalization of regions around the world.

By learning about these topics and practicing these skills, students gain valuable experience in project management that can be applied to any course of study or career path. Students examine career opportunities as an event planner, facility manager, event coordinator, or event promoter. Students also learn about the education, experience, and skills needed to enter and succeed in this field.

For their culminating projects, students work together as a class to host an event for their school or local community. Students work in groups to develop a proposal for a client. These proposals are presented to the client, who decides on which proposal to implement. Students are then divided into groups, with each group responsible for one aspect of the event. Students work together to plan and host the event. When the event is concluded, each student creates an individual report that evaluates the event and includes photographs or other supporting materials to document his or her contribution.

This course is expected to take a total of 65 50-minute class periods.

Course Scope & Sequence

The Scope & Sequence lists the learning objectives for each lesson, providing you with an overview of what your students will learn during the course. You can use these learning objectives as a guide to determine how the course enables your students to reach the requisite goals set for them.

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Lesson Descriptions

The Lesson Descriptions document includes a brief overview of every lesson in the course. This is the narrative companion to the course Scope & Sequence document.

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Course Support

If you have questions about this course, need a hand with a particular lesson, or just have a great idea to share, please contact Kevin English directly at kenglish@naf.org. We are available to support you in teaching the course while also gathering feedback to improve the NAF curriculum.

Culminating Project Overview

In every NAF course, students complete a culminating project. Download the Project Overview to learn the details about the culminating project for this course and to find out what advance preparation the project entails.

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NAFTrack Certification Course Guide

NAFTrack Certification is a nationally recognized, standards-based set of tools developed by NAF to evaluate students’ readiness for college and career. By completing all NAFTrack Certification requirements, students demonstrate mastery of academic skills and career-related knowledge. The requirements are as follows: for each of four NAF courses, students complete all coursework, pass the end-of-course exam, and fulfill culminating project responsibilities, as evidenced by uploading key pieces of work.

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Correlations to the Common Core State Standards

This document identifies which of the ELA and Math Common Core State Standards are met by each lesson in the course. You can use these correlations as an aid to preparing your students for college and careers.

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We welcome questions and feedback about these course materials. For a prompt response, please email the NAF Instructional Managers directly at curriculum@naf.org.

The ZIP file below contains the current version of every file for this course. Be sure to download it before the start of each school year. If you just need a specific file or two, it's quicker to use the individual links listed on this page.

All Course Files (ZIP file)

Unit 1: Getting Started

Lesson 1: What All Events Have in Common

Lesson 2: The Lasting Impact of Events


Lesson 7: Introduction to Entertainment Event Planning

Lesson 8: Entertainment Venue Management

Lesson 9: Entertainment Marketing


Lesson 10: The Role of Sports Events

Lesson 11: Sports Venues

Lesson 12: Sports Marketing


Lesson 13: Evaluating an Event

Lesson 14: Careers in Event Planning and Course Closure

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