Principles of Hospitality

Principles of Hospitality and Tourism provides an overview of the current hospitality and tourism industry. This course serves as the foundation for the core courses offered by NAF’s Academy of Hospitality & Tourism.

Students take a brief look at the history of the industry to understand the forces that have shaped it and the degree to which it has changed in the past century. They learn about traveler motivation and consumer needs and how these factors affect current offerings in the lodging, transportation, food and beverage, and entertainment sectors. Students consider the economic and environmental impacts of the industry on the world today. They receive exposure to the wide array of domestic and international travel. Finally, students learn the basics of selling and marketing in tourism.

Throughout the course, students apply their learning to their culminating projects: developing a vacation package for high school students. They create a business plan, an itinerary that includes a special meal suggestion, a promotional plan, and a brochure about the destination. They present their plan to an invited audience.

This course is expected to take a total of 69 50-minute class periods.

Course Scope & Sequence

The Scope & Sequence lists the learning objectives for each lesson, providing you with an overview of what your students will learn during the course. You can use these learning objectives as a guide to determine how the course enables your students to reach the requisite goals set for them.

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Lesson Descriptions

The Lesson Descriptions document includes a brief overview of every lesson in the course. This is the narrative companion to the course Scope & Sequence document.

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Course Support

If you have questions about this course, need a hand with a particular lesson, or just have a great idea to share, please contact Kevin English directly at kenglish@naf.org. We are available to support you in teaching the course while also gathering feedback to improve the NAF curriculum.

Culminating Project Overview

In every NAF course, students complete a culminating project and present it in the final lesson. Download the Project Overview to learn the details about the culminating project for this course and to find out what advance preparation the project entails.

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NAFTrack Certification Course Guide

NAFTrack Certification is a nationally recognized, standards-based set of tools developed by NAF to evaluate students’ readiness for college and career. By completing all NAFTrack Certification requirements, students demonstrate mastery of academic skills and career-related knowledge. The requirements are as follows: for each of four NAF courses, students complete all coursework, pass the end-of-course exam, and fulfill culminating project responsibilities, as evidenced by uploading key pieces of work.

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Correlations to the Common Core State Standards

This document identifies which of the ELA and Math Common Core State Standards are met by each lesson in the course. You can use these correlations as an aid to preparing your students for college and careers.

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We welcome questions and feedback about these course materials. For a prompt response, please email the NAF Instructional Managers directly at curriculum@naf.org.

The ZIP file below contains the current version of every file for this course. Be sure to download it before the start of each school year. If you just need a specific file or two, it's quicker to use the individual links listed on this page.

All Course Files (ZIP file)

Unit 1: Getting Started

Lesson 1: Course Introduction

This lesson uses a .mov file that must be unzipped and requires an up-to-date video player such as Windows Media Player or Apple's QuickTime Player to view. If you have difficulty playing this file, please consult the tech coordinator for your school.

Lesson 2: The Development of Hospitality and Tourism

Lesson 3: The Psychology of the Traveler and Customer Service

Unit 2: THE EFFECTS OF TRAVEL AND TOURISM

Lesson 4: Environmental Impact

Lesson 5: Economic Impact of Tourism

Unit 4: Transportation in the Tourism Industry

Lesson 9: The Cruise Industry

Lesson 10: Air Transportation

Lesson 11: Ground Transportation

Unit 5: OVERVIEW OF SELLING TOURISM

Lesson 12: Marketing in the Hospitality Industry

Lesson 13: Internet Marketing in the Hospitality Industry

Unit 6: CAREERS IN HOSPITALITY AND TOURISM

Lesson 14: Working in the Industry

Lesson 15: Learning from Industry Experts

Lesson 16: Project Presentation and Course Closure

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